Product placement will get your product or service used by key influencers within the sports community. It is an excellent way for your company to build awareness without over-spending your marketing and advertising budget. Not only do people want to “be like Mike”, they want to use the same products that he is using and mimic his tastes. Sports marketing lets you speak to a very targeted audience. It is the perfect way to create a buzz around your product and extend your other marketing efforts. How does this product placement work? Contact Companies frequently contact PSM expressing a desire to seed their technology within the sports community. The goals of the companies are consistent; to raise product and brand awareness and establish their product as something that is “cool” and wanted by these high profile individuals. At times, the athletes will initiate the contact and ask to be connected to a certain product or company that is of interest to them. Evaluate PSM evaluates all products to determine the quality and reliability of the offering. We have worked with these athletes and team members for many years and we understand their likes and dislikes. If a product is too difficult to use or does not work as advertised, the product placement will not be effective. The most important goal of PSM is to have the team member and company happy with the relationship. Plan Like any other marketing campaign, the success of the placement effort is measured by the proper planning prior to seeding the products. PSM can place products in one or many specific geographic or demographic markets that best suit your company’s goals. Whether your company is looking for quotes from notable athletes or product visibility in front of the highly impressionable fans, we can help you reach these goals. Strategic Placement Pro Sport Marketing has very close relationships with key people within the National Football League, Major League Baseball and the National Hockey League. Working with these connections allows us virtually unlimited access to players and management within those respective leagues. The in-depth knowledge of these teams lets us place your products with the best-suited teams and individuals. Some types of products may fit well into one professional sports league while others may not. We can help you place your product where you will get the most visibility and the best results. Results Although it is difficult to quantify the results from product placement, we have proven over and over again that product placement works. We have helped companies like Nokia, Tivo, Rio, Dymo, Ricoh, 3COM and Velodyne. A positive endorsement from a well-known athlete can bring instant credibility to your product and company, and we want to help you get these results.