The Process

Product placement will get your product or service used by key influencers
within the sports community. It is an excellent way for your company to
build awareness without over-spending your marketing and advertising budget.

Not only do people want to “be like Mike”, they want to use the same
products that he is using and mimic his tastes. Sports marketing lets you
speak to a very targeted audience. It is the perfect way to create a buzz
around your product and extend your other marketing efforts.

How does this product placement work?

Contact

Companies frequently contact PSM expressing a desire to seed their
technology within the sports community. The goals of the companies are
consistent; to raise product and brand awareness and establish their product
as something that is “cool” and wanted by these high profile individuals. At
times, the athletes will initiate the contact and ask to be connected to a
certain product or company that is of interest to them.

Evaluate

PSM evaluates all products to determine the quality and reliability of the
offering. We have worked with these athletes and team members for many years
and we understand their likes and dislikes. If a product is too difficult to
use or does not work as advertised, the product placement will not be
effective. The most important goal of PSM is to have the team member and
company happy with the relationship.

Plan

Like any other marketing campaign, the success of the placement effort is
measured by the proper planning prior to seeding the products. PSM can place
products in one or many specific geographic or demographic markets that best
suit your company’s goals. Whether your company is looking for quotes from
notable athletes or product visibility in front of the highly impressionable
fans, we can help you reach these goals.

Strategic Placement

Pro Sport Marketing has very close relationships with key people within the
National Football League, Major League Baseball and the National Hockey
League. Working with these connections allows us virtually unlimited access
to players and management within those respective leagues. The in-depth
knowledge of these teams lets us place your products with the best-suited
teams and individuals. Some types of products may fit well into one
professional sports league while others may not. We can help you place your
product where you will get the most visibility and the best results.

Results

Although it is difficult to quantify the results from product placement, we
have proven over and over again that product placement works. We have helped
companies like Nokia, Tivo, Rio, Dymo, Ricoh, 3COM and Velodyne. A positive
endorsement from a well-known athlete can bring instant credibility to your
product and company, and we want to help you get these results.