Jeff Cable began working with the San Francisco 49ers in 1987. Jeff grew up in the San Francisco Bay Area and started in the computer business prior to founding Pro Sport Marketing. His values and commitment to excellence helped him establish and maintain relationships with many key individuals including Joe Montana, Brent Jones, Steve Young, Bryant Young, Harris Barton, Mike Walter and many others.

Jeff first met the NFL players when he was asked to assist the captain of the San Francisco 49ers with the purchase of a new home computer. Having spent many years as a sales consultant in high technology, he had earned a reputation for his unselfish work ethics and friendly nature.

After working with the San Francisco 49ers for 10 years, Jeff started getting requests from athletes in other teams within the NFL, MLB, and NHL and establishing relationships with countless high-profile individuals throughout the sports world.

He then took a position as Director of Worldwide Sales Development for Symantec Corporation. While working at Symantec, Jeff continued to build his relationships with not only the professional athletes but also with many key individuals within Corporate America. In the last 15 years Jeff has found a unique way to assist the players in acquiring equipment for their personal use by coordinating equipment trades, press quotes and personal appearances in exchange for computer equipment, audio / video products and other consumer electronics.

In 1997, Pro Sport Marketing was started to address the technology and marketing needs of the player and the corporation.