Nokia uses PSM to help introduce new high-end phones to the U.S. Market. Tivo turns to PSM to help place products into the hands of the best influencers and turns 10 strategically placed seed products into more than 300 sales. Dymo introduces new labeling products to players and equipment managers across the NFL and NHL using PSM Lexar Media takes advantage of the contacts at PSM to get team signed memorobilia for sales incentive program.